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An Indulgence Bar© dessert table cake display at Maison Assouline in Piccadilly, London by GC Couture with all books made out of cake
Maison Assouline
Indulgence Bar®
Assouline is the World's first luxury brand on culture. Their store in Piccadilly is a one-of-a-kind, selling the most beautiful books and special editions alongside unique interiors in amongst a beautiful bar and luxury space, an ideal location for an event space and a perfect brand to build an Indulgence Bar® around.
La Colombe d'Or Book Made Out Of Cake By GC Couture at Maison Assouline
The Details...
A luxurious macaron tower with brown macarons, dark red macarons, gold macarons and bronze macarons
A statue made out of cake by GC Couture
We literally re-created a selection of books and other fabulous resident artefacts. Our interpretation included a revolving chess set, leopard print cake stand and a statue, all out of cake.
The first book created and published by founders, Prosper & Martine Assouline was this, La Colombe d’Or, a hotel and restaurant in the South of France known all over the world as a privileged place where the Provençal art de vivre goes hand in hand with an astonishing private collection of modern art. It was our job to now create an edible version of the book!
Branded company cookies by GC Couture
We managed to absorb the vibrant colours of the room into our mini sweet treats with a branded gold edged cookie thrown in for good measure.
Cocktails and sweet treats. A classic combination!
An elegant gold based cloche full of macarons by GC Couture at Maison Assouline
Luxury gold cake with sugar flowers inside a gold based cloche
Browns, golds, bronzes and dark reds encased macarons and sugar flowers.
macaron tower closeup at Maison Assouline by GC Couture
The beautiful shimmer of the macarons.
cake statue closeup by GC Couture at Maison Assouline event
A deliciously light and moist vanilla sponge cake carefully carved into this work of art, inspired by the statue inside Maison Assouline. Anything can be made of cake, very subtly too.
chess board made out of cake at Maison Assouline by GC Couture
high fashion cookies inspired by the 1950s and 1960s by GC Couture
Now who would have thought that a game of chess using chocolate covered baby oreos would be so deliciously entertaining? The monogram cookies were inspired by high fashion of the 50s and 60s.
maison assouline books made out of cake
maison assouline statue made out of cake
Creating this fully edible Indulgence Bar® was an amazing experience, not only for the GC Couture team but for Maison Assosuline's guests at this private event.

Indulgence Bar®: GC Couture   Venue: Maison Assouline   Catering and Production: Blue Strawberry   Event Management: RWS   Flowers: The Flower Fashion   Bar Management: Philoxenia Events   Drinks Sponsor: Veuve Clicquot  
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